Cymfony’s Marketing Insight is a group blog by insiders and guests of the company offering tips, advice and market perspective on topics such as media measurement, blogging analysis, business intelligence, corporate reputation management, natural language processing technology, metrics and reporting, content providers and more.
Andrew Bernstein is CEO of Cymfony and is on the board of several for profit and non-profit companies. “I have always been a believer in the importance of public voice whether through politics or public service. I believe that the current explosion in consumer generated media allows for a transparency that can hopefully cause positive change. It is too early tell whether this means greater accountability, the ability to better understand consumer preferences or dramatic change in corporate reputation and responsibility. I believe Cymfony and our team can help drive this debate while providing corporations with better tools and solutions to connect to its current and potential consumers. On a personal note, I am active in several sports including tennis and running and enjoy spending time with my wife and daughter.”
Julie Woods is Cymfony’s EVP of Product Strategy and Marketing
“My role at Cymfony is to oversee Product Strategy and Marketing. That means that I spend a lot of time trying to understand what problems our customers and prospects are faced with in the areas of market research, media analysis and measurement. I also work with our product management, professional services and engineering teams closely in the design of new solutions to meet the evolving needs of marketers. An important area of focus for me for the last year has been message board and blog analysis. A natural outcome of these research and design activities is that I also spend a lot of time working with our marketing team to communicate the benefits of our solutions and how they can help marketers improve communications, corporate reputation, brand perception, messaging and product design.
Personally, I love writing, hanging out with my family, my dog and ‘my little’, playing basketball and taking MABs anytime I want (middle age breaks), participating in archaeology digs, going to Red Sox games and dipping my feet or my paddle into the salty waters off Cape Cod.”
“I am a Software Engineer with the Applications Engineering group at Cymfony. My involvement with blogs began when I was a freshman in college in the Fall of 1996–back before the word ‘blog’ even existed. It’s exciting to now be a part of a team that is at the forefront of helping companies figure out how to reach out to their customers through this new medium of communication.
With respect to blogging, I am specifically interested in how blogs can be leveraged to build communities and relationships among 20 to 30-something urbanites. It’s fascinating to see phenomenon of “urban tribes” (coined by Ethan Watters) manifesting itself over the blogosphere. Other interests include my wife, photography, and music.”
Cindy Sullivan is Director of Corporate Communications
“Over the past 12 years I have worked in the areas of marketing communications, public relations, investor and analyst relations for companies in the financial, professional services and technology sectors. At Cymfony, I’m responsible for developing and implementing PR and communications programs to increase visibility and awareness of the company. Realizing the potential for Cymfony to host its own blog as a resource for our clients and prospects, I helped launch “Marketing Insight” and I am a contributing editor. When not running Cymfony’s PR programs, I enjoy time with my husband and young daughter and I am an active member of PRSA, the PubClub of New England, the Beacon Hill Civic Association and the Hill House of Boston.”
Kerri Martinek is Cymfony’s Marketing Manager
“My role at Cymfony is to oversee all of our marketing programs. I spend much of my time communicating the benefits of Cymfony’s solutions to clients, prospects and partners. Recently I’ve been devoting more time to taking a closer look at consumer generated media. Blogs have become an important area of interest to me because I’m starting to see more examples of how consumer discussion can really have a direct impact on brand equity and corporate reputation. And, whereas “word of mouth” was once very difficult for me to quantify, online discussion has made it much easier to document what consumers are saying and finding what is important to them. I like to spend time with my husband, my 75 pound puppy, my family and friends.”
“I manage the Consulting and Strategic Services division at Cymfony. The position allows me to spend much of my time analyzing the impact of technology and innovative change on industry, something that I’d do even if it weren’t my job. But it is, and I get paid for it, which is a nice bonus. When I’m not looking at markets as a whole, I’m examining marketing and public relations campaigns, looking at their effectiveness, and for ways to improve them.
I’ve been actively involved in the technology world in some capacity for many years, going back to my youth taking apart electronics (and occasionally successfully putting them back together). When I’m not at work, I’m generally reading (though the internet has managed to curtail my book habit fairly significantly) or absorbing some other sort of media, thinking about new business models, being active, or sleeping (I like sleeping).”